Business Model Transformation

The AI & Cloud Technology Revolution

By Danny Samson, Alon Ellis and Stuart Black

Book Description

A large opportunity exists for Australian organisations to use new and powerful technologies (Artificial intelligence [AI] and Cloud technologies) to transform their businesses to keep pace with or ahead of the leading edge of competitiveness. 　

This book showcases inspirational Australian case studies in order to inspire Australian (and non-Australian) organisations to undertake the challenge. This book synthesises the key learnings and contrasts those with the conventional wisdom on this topic. The book also defines what AI- and Cloud-based business transformations are and what they can do for businesses. Furthermore, it explains why it is imperative that businesses should address the business opportunities of these technological advancements, without going into the technical details any more than the ‘literacy’ that is necessary for business leaders. Finally, it also includes international best practice case studies beyond the usual suspects.

This book provides guidance and motivation for business executives, managers and students interested in innovating and transforming their businesses through the use of the two critical new technologies.

Testimonials

'AI is hardly a new concept, yet the widespread application thereof is still very limited – especially in the redesign of business models and the reconfiguration of value propositions. It is not the knowledge that is holding us back – it is the leadership resolve to do something meaningful. This book is both a wakeup call and a guide on how to apply this known technology in a meaningful way. It is not something to be afraid of, it is the value language of the today.'

Gerhard Vorster

Board Member, Managing Director of Quidni Advisory and Patron Emeritus of Good Design Australia

'Cloud and Artificial Intelligence are the two major disruptive technology forces of today. Samson, Ellis and Black avoid the temptation of a simple model and instead have sought insight from a wide range of well written case studies. Pleasingly, for an Australian audience, many of these are home-grown! Finding some surprises and much evidence for the need to innovate, everyone from board members through to line managers has much to gain by learning through the experiences of organisations large and small that have already taken the leap.'

Rob Hillard

Deloitte Asia Pacific Consulting Leader and Chairman, Australian Information Industry Association

'The change in perspective needed for companies to transform with AI or Cloud technologies is something challenging, but highly rewarding. I find that this book provides a good understanding of how this could be done in practice, by combining new insights and explanations with relevant real-life cases. That would help readers to have a better understanding of how to transform companies to a new business landscape.'

Joakim Wincent

Professor of Entrepreneurship, Management and Organization at Hanken School of Economics, Finland and at the University of St Gallen, Switzerland

'This book offers insights on the best practices of business transformations through new technologies. The book draws on the authors’ wealth of experience and makes a compelling case for firms to implement Cloud-based and AI solutions to gain a competitive edge. It would be a useful guide for anyone interested in integrating AI or related technologies in business to improve processes.'

Eric Knight

Executive Dean and Professor of Strategic Management, Macquarie University, Australia

'This book contributes to a much-needed conversation. I agree with one part of the book which talks about the gap between business and technology competency in firms. This gap is especially evident in many business schools where teaching typically concerns traditional disciplines, ignoring the crucial link between business and modern technology. This book should therefore be studied by contemporary business students so that they learn to act in a digitalised business world.'

Thommie Burström

Assistant Professor, Entrepreneurship Institution, Hanken School of Economics, Helsinki/Finland